Behind the Scenes of Mega Sports Events: What It Really Takes
- Nils Eschenbrenner
- May 6
- 3 min read
Updated: May 8

When the world tunes in to watch the grandeur of global sporting events what we see is pure magic — electrifying performances, cheering crowds, and seamless coverage. But behind every image broadcast to millions, there is a vast and complex machinery working tirelessly to ensure that everything runs smoothly. From transporting athletes and equipment to managing thousands of volunteers and real-time crisis resolution, the scale of operations is staggering.
The Paris 2024 Olympics, for example, has involved more than 40 venues, 10,500 athletes, and millions of fans, all coordinated under immense logistical pressure. The delivery of such events is a case study in precision, adaptability, and collective effort. As someone who has worked behind the scenes at Roland-Garros and Paris 2024, I’ve seen up close how demanding, and rewarding, this work can be. It’s a part of the sports world that often goes unnoticed, but it’s where much of the real magic happens.
Logistics is the backbone of any major event, and at this scale, it’s more of a logistics labyrinth. For Paris 2024, that included coordinating transport for thousands of athletes and officials, setting up security infrastructure across the city, and ensuring that equipment arrived at venues on time and intact. According to CEVA Logistics, the official partner of Paris 2024, the Games required the movement of 8,000 tons of material and over 1 million items, from hurdles and mats to scoreboards and uniforms.
Beyond the movement of goods, there was the invisible work: accreditation processing, customs clearance, route optimization, and last-minute problem solving. And when it came to food, the stakes were just as high. Sodexo Live! served over 40,000 meals a day, prioritizing sustainability with more than 60% vegetarian options. These efforts directly impacted athlete performance and shaped the overall perception of the event.
What struck me most was how every detail mattered. A delayed truck, a missing piece of equipment, or a misrouted shuttle could disrupt entire schedules. Behind the scenes, hundreds of professionals worked with clockwork precision to prevent these issues or resolve them instantly when they arose.
While logistics moved the machinery, it was people who brought Paris 2024 to life. Around 45,000 volunteers supported the Games in a wide variety of roles — from assisting athletes to guiding spectators, managing access points, and translating. These volunteers were trained extensively and gave their time with incredible dedication, often working long shifts in the heat of the summer. They were not just functional staff — they were the human connection that defined many attendees’ experiences. Their smiles, directions, and readiness to help created an atmosphere of welcome and efficiency. Their work may have gone unnoticed by viewers on TV, but on-site, they were absolutely essential.

My time supporting operations at Roland-Garros and preparing for Paris 2024 taught me that success in mega-event management relies not just on good planning, but on rapid, calm decision-making in unpredictable conditions. I remember clearly one evening when a sponsor’s activation space was not ready just hours before a VIP event. With limited time, our team made the decision to remove the activation and rework the guest flow entirely to maintain a smooth and polished experience. It was a tough call but the right one.
It also taught me the importance of teamwork and trust. No matter how detailed your run sheet or operations manual may be, it's people, not plans, that bring events to life. That’s what makes this industry so dynamic and inspiring to me.



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